Once a year, firefly colonies in a few parts of the world transition from individuals blinking randomly to millions blinking in unison – the perfect orchestration of everything and everyone working together towards a common goal. We think this is a great analogy of what successful companies strive for and the kind of thinking Firefly brings to its partners. There is no magic bullet to increasing sales and expanding market share. It’s not done by getting one or two things right. It requires numerous sides of the business and countless projects working together as one.
In addition to resembling a firefly, the form of the logo also illustrates how Firefly and its partners work together to achieve targeted results.